K NOW knowmore - PHOTONIKA

K N O W L E D G E
S H A R I N G

The most powerful and evolving social frontier in this epochal transition is the KNOWLEDGE SHARING, whose potentiality is enhanced by the digital technology, science that has definitely transmuted the global language of communication. Not only for the methodology, which implies speed of circulation and endlessness of contents of the human knowledge heritage, but also for the extraordinary ability to impregnate every level of the social structure, encouraging in this way the overall human evolution.

K NOW embraces this principle, sound on the certainty that the best way to convey culture is simply to MAKE IT AVAILABLE in the best possible way, so that the individual intelligence can draw inspiration from it and trace new perspectives, empowering the personal and global awareness, love and respect for one’s own roots and for the common adventure.

T H E U – T U R N

Though human evolution is accelerating on fastness and easiness of accessibility, unfortunately a reverse side is emerging: the lack of a true attention to the message conveyed by the specific information, and too often an attitude of purely nostalgic recall or didascalic description of it.

In this sense, the K NOW project makes a u-turn, setting the message + personal experience of its original source as the new gravitational center of knowledge.

The two major outcomes are:

— the deep stimulation of one’s personal intuition and sensibility, being directly in touch with the source.
— the incomparable chance to built the message in one’s personal life, to transform it and so advancing the overall level of existence.

In our consideration, the MANUSCRIPTS are the starting point of this process.

E N T E R I N G
T H E H O L Y M O M E N T
O F C R E A T I O N

The experience of reading a text, running the eyes over the authentic script of the mind who has given birth to it, has no comparison to whatever else reproduction of it.

The personal sign of the writing, the pression of the print and the colour of the ink, the text framework inside the page, often with some stains, erasures slightly visible or even sharply repeated, the inclination of the line… All this transforms the reading in a wider multi sensorial and imaginative experience, and the reader in an observer and an emotional receptor.

Observing an original manuscript, is like entering a portal that projects into the holy and intimate moment of the creation.

T H E P R O J E C T

The ambitious initiative consists in assembling entire compendiums of the human knowledge heritage, by the identification and acquisition of all the related manuscripts existing in the world, from the first ancient signs impressed in the rocks to the most recent ones traced with ink on a piece of paper.

All this peculiar richness will be organized in an open content available to everybody in the world, thanks to a cutting edge device, the INTERACTIVE ARCHIVE. This particular system has an endless capacity to store information, and at the same time offers the chance for a unique and spectacular approach to the CULTURAL EXPERIENCE.

4 A C T I O N S

WHAT FOLLOWS IS THE BASIC PATH TO PUT INTO ACTION THE PROJECT.

First and fundamental step is the identification of a MAIN TOPIC of the peculiar branch of the human knowledge heritage, around which the archive will be built.

Soon after, an accurate and systematic research will be carried out to gather all the existing resources worldwide. This precious amount of data are hosted and preserved in a DEDICATED CLOUD and at the same time reversed in the INTERACTIVE ARCHIVE.

Thereafter, a PERMANENT EXHIBITION, featuring the library with its precious content, is set up in a prestigious location, and a SPECTACULAR OPENING EVENT involving satellite performances — such as theatre shows, art installations, concerts, all inspired to the main theme — are organized to introduce the new archive to the whole world. The closing step is an INTERNATIONAL TOURING EXHIBITION — networked in various locations all over the world, somehow related to the main topic — to offer everybody access to this exclusive cultural experience, by approaching the archive in its special technological box.